Skip to main content

Keeping Norfolk working, together

Whether you’re hiring, looking for work, or trying to stay in work, we connect people, employers, and support across Norfolk.
Business Map of Norfolk

Why good work matters for Norfolk

Good Work Norfolk brings together employment, health, and business support to help more people find, stay in, and succeed in their careers. Through programmes such as Connect to Work and WorkWell, alongside Norfolk’s network of local partners, we are helping people overcome barriers, supporting businesses to build inclusive workplaces, and creating better opportunities across the county.
Over 109,000 Norfolk residents aged 16-64 are economically inactive. 27.7% of those cite long-term sickness, which is above the national average. This affects individuals, families, employers, and public services.
Good work improves physical and mental health. People in safe and secure work recover faster from illness, have better mental health, and live longer. Inclusive employers have lower staff turnover and higher productivity.
Connect to Work provides free, personalised employment support to over 4,000 Norfolk residents through to March 2030. Our team of employment specialists will help people find work and help employers retain great members of staff.

How we can help

Connect to Work

Free, voluntary employment support for Norfolk residents with health conditions, disabilities, or other barriers to work. Support lasts up to four months.

Support for employers

Help to recruit from a wider talent pool and retain employees who are struggling due to health or other challenges. Free, practical support from experienced Employment Specialists.

WorkWell

A new early intervention service launching later this year to help people at risk of falling out of work due to health conditions get the holistic support they need.

Find out about WorkWell
Find out about WorkWell

A partnership rooted in Norfolk

The Good Work Campaign is a partnership between Norfolk County Council, Norfolk Chambers of Commerce, the NHS Norfolk and Waveney Integrated Care Board, and a network of specialist local delivery partners. Together, we’re working to connect people, employment and health to make Norfolk an even better place to live and work.

As part of the Connect to Work offer, Norfolk County Council also delivers the Local Supported Employment (LSE) programme for people with more significant support needs, including learning disabilities and autism. LSE uses the same supported employment approach and can be accessed via www.norfolk.gov.uk/LSE or by emailing LSE@norfolk.gov.uk, or calling 01603 493640.

Delivered by


Real stories from Norfolk employers

Hear from Norfolk businesses who have worked with Connect to Work and Working Well Norfolk, and what inclusive employment has meant for their organisation.

Good Housekeeping

Sector: Hospitality / Housekeeping

The challenge

After a period of absence, one Norfolk resident was ready to return to work in a housekeeping role. She had a clear sense of what she wanted; part-time hours to start, with a longer-term ambition to move into reception. But she had real questions too: how would she manage the workload? What about the pressure of busy seasons? And how would her mental health hold up in a workplace environment?

The support

An Employment Specialist from Future Projects met with her regularly through informal and relaxed check-ins. Together, they built a wellbeing action plan that gave her a clear framework for returning to work at her own pace.

They talked openly about what made her feel good at work, things like, approachable management and colleagues who understood her, and what might be challenging, like raised voices, sudden movements, and exposure to strong cleaning chemicals. Having those conversations in advance meant she could put practical coping strategies in place before she needed them.

She also identified that she’d like access to a quiet, private space if she ever felt overwhelmed, something she could use to take a breath and feel ready again. And with her longer-term goals in mind, they began exploring opportunities to gain experience in other parts of the business.

The outcome

She returned to work with greater confidence, a stronger understanding of her own needs, and a clear plan for where she wants to go next. Monthly check-ins continue to keep her supported, ensuring her work–life balance stays on track as she builds towards her goal of a full-time reception role.

Every Little Helps

Sector: Retail

The challenge

A participant supported by Connect to Work in Dereham had been working at her local Tesco for some time, and she wanted to stay. But her shift pattern was causing real problems. As someone with autism and significant social anxiety, routine isn’t just a preference; it’s essential to her well-being. Being allocated different shifts each week made it almost impossible to feel settled, and the unpredictability was affecting her confidence and her relationship with work. She had raised it before. But nothing had changed.

The support

Her Employment Specialist stepped in to advocate on her behalf. Rather than putting the responsibility on her to navigate a formal process alone, the specialist contacted Tesco’s HR team directly, clearly explaining how the inconsistent scheduling was affecting her, and working constructively with the business to explore practical solutions.

It wasn’t about conflict. It was about communication, helping Tesco understand what a straightforward change could mean for one of their employees.

The outcome

Tesco acted quickly. A regular, predictable shift pattern was agreed and put in place, and the difference was immediate. She now feels settled in her role, her frustration has eased significantly, and her relationship with her management team is positive.

She’s not looking to move on; she’s happy where she is. But her Employment Specialist is continuing to support her development, helping her update her CV, identifying relevant training, and thinking about long-term goals, including her interest in a career in animal welfare.

This case shows what’s possible when employers are willing to listen, where one reasonable adjustment changed everything for the better.


Not sure where to start? We’re here to help…

Not sure which route is right for you? Start with the option that best describes what you need today.

If you’re looking for work or need support to stay in your current job, we’ll guide you towards the right employment support.

If you’re an employer, we can help you explore practical ways to recruit, retain, and support your team.

And if you’re supporting someone else, we’ll help you understand how to make a referral or point them in the right direction.